Lawyer Amy Gong of AnJie Broad Law Firm has contributed an expert overview of Chinese anti-unfair competition law to Thomson Reuters Practical Law, offering timely analysis on navigating compliance in a digitally transforming market.

As digital transformation reshapes the marketplace, the boundaries of "fair competition" are shifting. This comprehensive guide moves beyond traditional offline behavior to address the modern complexities of:

• Digital Operations: Online marketing, platform ecosystems, and data/traffic usage.
• Emerging Tech: Compliance challenges posed by AIGC (AI-Generated Content).
• Regulatory Shifts: The newly established extraterritorial application of the 2025 revised AUCL.

Key Takeaway for Retail & FMCG Leaders: The real risk often lies in "commercial decisions" that regulators now view as "compliance liabilities". It is no longer just about the act itself, but the decision-making logic and management accountability behind brand promotions, pricing, and distribution.

This article serves as a strategic starting point for legal and management teams to identify and mitigate competition risks before they become "difficult-to-explain" liabilities.

Read the full article on Practical Law here:

https://uk.practicallaw.thomsonreuters.com/w-048-4749