Dual qualified in China and New York, Ms. Yu has over 20 years of experience on contentious and non-contentious intellectual property matters, with particular emphasis on trademark, copyright, domain name, design, and unfair competition matters. She has extensive experience on trademark portfolio management, IP enforcement (brand protection), IP litigation, strategic IP counselling, IP assignment and licensing.

Ms. Yu has handled thousands of IP cases, representing some of the most recognizable brands in the world. She assists foreign companies with their IP cases in China and assists Chinese companies with global trademark portfolio management and cross-border IP disputes. She represents companies of all sizes (from Fortune 500 companies to SMEs) in a broad range of industry sectors, primarily technology, fashion, entertainment, automotive and e-commerce. She can provide legal services in three languages (Chinese, English and Japanese).

Ms. Yu worked at top-tier IP practices for 10 years before joining Anjie Broad. She worked at Baker & McKenzie’s Beijing office as an IP associate from 2008 to 2016, and at LexField, an IP boutique firm, as a partner from 2018 to 2020. Earlier in her career, she worked at Jeekai & Partners and Toyota China, and had internship at Ladas & Parry’s New York office and the IP department of NTT DoCoMo’s Tokyo headquarter.