Tracey TANG has an extensive and diverse background in the legal field, beginning her career in 2004. Initially, she offered general corporate, mergers and acquisitions (M&A), and dispute resolution advice to multinational companies. In 2012, she shifted her focus towards the technology, media, and telecommunications (TMT) and digital entertainment sectors. Since then, she has honed her expertise in providing specialized legal advice to both international and domestic clients within these industries.

Her portfolio includes advising a wide range of clients such as:

• Video game developers and publishers
• E-sports organizers
• Producers of movies, animations, and reality shows
• Interactive app developers
• Software /SaaS businesses
• Digital marketing businesses
• Traditional sports associations
• Multi-channel networks (MCNs) and influencers
• Digitalization projects of traditional businesses
• IP protection and enforcement for all businesses

As a seasoned legal professional and a trusted business partner, Tracey offers a wide array of comprehensive legal services to her clients. Her expertise spans several key areas, including transactional, regulatory, intellectual property (IP) licensing and enforcement. This diverse skill set allows her to adeptly guide clients through China's complex regulatory landscape and the constantly evolving market conditions. Tracey's valuable in-house experience at an international entertainment company equips her to deliver one-stop solutions and tailor-made services that address the unique needs of her clients. She excels in utilizing her dispute resolution experience in non-contentious matters and is particularly adept at enforcing IP rights through innovative and non-conventional methods. This approach enables her to provide clients with proactive advice and strategic solutions, ensuring they are well-positioned to navigate challenges and capitalize on opportunities within the digital entertainment and technology sectors.