Albert TSUI（Partner）- AnJie Broad

Albert has been practicing laws in China (Mainland and Hong Kong) since 2004, and is currently AnJie Broad's Partner in Beijing and Managing Partner in its Hong Kong office. Between 2010 and 2017, Albert was the Chief Asia Brand Protection Director and China Lead Counsel for Motorola, Google and Lenovo. Albert's solid in-house experience allows him to put into clients' shoes, and take business reality and profitability into full consideration in delivering every piece of legal advice.

Albert represents Chinese and international clients alike in various inbound and outbound legal matters. A dually qualified lawyer in China Mainland and Hong Kong with right of audience in all levels of China's Civil Courts, Albert is proficient in both common law and civil law systems.

Albert is passionate with technology, a lifelong pursuit developed during his pre-legal venture into tech sector in Silicon Valley and Hong Kong. He has particular interest in blockchain, AI, robotics, autonomous vehicles, IOT and drones. During his in-house tenure, Albert frequently gave hands-on legal advice on tech-related laws such as data protection, privacy, advertising law, social media and e-Commerce.

Honors & Recognition

LegalOne Greater Bay Area Special Awards 2025 : Top 15 Legal Practitioners (Intellectual Property)
Committee member, International Trademark Association Anti-counterfeiting Committee
Legal 500 Special Recommended Lawyer in Asia-Pac
China IP Expert, accredited by SME Helpdesk, European Commission
Foreign-related Lawyer Talent, accredited by Beijing Lawyers Association (No. 591/742)
Outstanding Performance Award, presented by China Anti-Infringement & Anti-Counterfeit Innovation Strategic Alliance (CAASA)

Professional Association

Committee executive, Hong Kong Professionals (Beijing) Association
Mentor, Sanlitun International Young Talent Meeting Hall

Publications

Publication

China's Personal Data Law - Legal and Practical Assessment of Compliance Risk. Lexology, 30 November 2023
CHINA: CNIPA Issues Suspension Guidelines to Boost Trademark Registrability. INTA Bulletin, 20 September 2023
CHINA: Contingency Fee Banned in Lawsuit Against IP Office. INTA Bulletin, 18 May 2022
CHINA: New Law Completes Legal Framework for Data Security. INTA Bulletin, 9 February 2022
CHINA: Guidelines Eases IP Owner’s Burden of Proof. INTA Bulletin, 16 June 2021
CHINA: Supreme Court Publishes IP Evidence Rule. INTA Bulletin Vol. 75 No. 34, 16 December 2020
Protecting IP in China with emerging digital technologies. www.businessgoing.digital, December 2020
Michael Jordan, New Balance Victories: Optimal Timing for Foreign Brands in China? INTA Bulletin Vol. 75 No. 10, 1 June 2020
China: Draft Geographical Indications Guidelines, INTA Bulletin Vol. 75 No. 9, 15 May 2020
IP Agents Fined for Filing Coronavirus-Related Marks in Bad Faith in China, INTA Bulletin Vol. 75 No. 6, 1 April 2020
Fair Trade Principles in the IP World, INTA 141th Conference (Boston) Bulletin, 21 May 2019
Here's What a China-based IP Lawyer Thinks About Using Blockchain Tech to Fight Counterfeits, medium.com，7 March 2019
China is Speaking Season Three, Fujian TV, 5 October 2017
Hongkonger in Beijing: Join hands during great times, People’s Daily, 17 August 2017
Interview in Dialogo Enfoque, CCTV Spanish channel, 1 July 2017
Xing Yi, Hongkonger wields pen to bridge gap with mainland, China Daily, 22 June 2016
Hong Kong Memory, Citic Press Group, Spring 2016
Fan Feifei, Both sides of the law, China Daily Asia, 13 May 2015
Ma Li, Brand Safeguard Ways of Motorola, Corporate Legal Affair, Dec 2012 Issue
Multi-tasking lawyer with dual qualification, Ta Kung Pao, Hong Kong，16 October 2014
Drifting stories of Hongkongers, TVB, 11 September 2014
China: Microsoft’s “black screen” anti-piracy measures anger China's computer users, Lovells Intellectual Property Newsletter, Spring 2009
China: German automaker wins crucial design patent case, Journal of Intellectual Property Law & Practice by Oxford Academic, Volume 4, Issue 8, August 2009
Draft Judicial Interpretations on Well-Known Trademark – Implications on Trademark Litigation, The SGLA Law Journal, Vol. 2 Issue 1 Jan – Mar 2009
SAIC launches special action against free-riding of goodwill, Wilkinson & Grist newsletter, September 2007
Rule Change facilitates IP prosecutions, Managing Intellectual Property, May 2007 issue
China's database of well-known marks, Managing IP, December issue, 2006
How to Protect Your Brand (Hong Kong Law Section), Hong Kong Trade Development Council, 2005

Speech

“Challenges and Opportunities of NFT in IP Protection” – 25th Beijing-Hong Kong Summit, Beijing IP Administration and Hong Kong IP Department, 15 December 2022
“Workshop on Investment in China's Energy Industry – Leveraging Contracts to Protect IP in China”, China-Britain Business Council, 17 March 2020
“Working Conference Regarding Compliance and Risk Management for Chinese Companies Expending Overseas”, Shenzhen Longhua, China Council for the Promotion of International Trade, 19 September 2019
“Fair Trade in IP Relations”, INTA Boston, 20 May 2019
“Challenges and Opportunity of Artificial Intelligence under Current Legal Framework”, Dentons Beijing, 4 April 2018

Working Experience

Anjie Broad Law Firm - Partner in Beijing office, and Managing Partner in Hong Kong office
Motorola, Google, Lenovo - Board Director, Asia Brand Protection Director, GC of Mobile Division
Also previously worked with various international law firms in Beijing and Hong Kong

Education Background

The University of Hong Kong
The College of Law of England and Wales

Qualifications

China (Since 2010)
Hong Kong, China (Since 2006)
Certified Information Privacy Professional/Europe (Since 2022)
Arbitrator, Beijing Arbitration Centre (Since 2024)