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Practice Areas

Hospitality, Culture & Tourism
Overview
Hospitality, Culture & Tourism legal services are emerging practice areas in AnJie,aiming to echo the country’s call to promote integrated development of culture industry with tourism, sports, information, logistics, construction, and other industries, and to support the “dual circulation” strategy. The Hospitality, Culture & Tourism team is composed of multi-lingual and experienced Chinese lawyers, as well as external legal advisers from countries such as United States, the United Kingdom, Japan, Singapore, Australia, etc. and regions such as Hong Kong, Macau, and Taiwan, etc. There are partners in relevant fields providing legal services to clients in Beijing, Shanghai, Shenzhen, Haikou offices.
 
In these areas, AnJie serves domestic and overseas commercial real estate financial institutions (including but not limited to banking, trust, real estate funds, culture and tourism investment funds, venture capital etc.), property developers, hotel groups, culture and tourism groups, destination and scenic area operators (national parks, scenic areas, theme parks, etc.), tourist transportation enterprises (airlines, cruises), online travel marketing and service platforms (OTA, short videos operator, social medias, etc.), hospitality and travel technology enterprises, culture and tourism products producing and sales enterprises (culture and tourism content production enterprises, culture creation enterprises, shopping villages, etc.), tourism and culture entertainment enterprises (mountain sports and leisure, water sports and leisure, golf, museum, amusement parks, performing arts enterprises, etc.), customized business travel service enterprises (self-driving travel, customized travel service enterprises, etc.), consumers from Hospitality, Culture & Tourism industries.
 
AnJie aims to integrate global expert resources and pioneering experiences related to Hospitality, Culture & Tourism, so as to boost local hospitality, culture and tourism industries to obtain superiority in international competition by providing high quality legal services throughout the whole lifecycle to related enterprises. The services include but not limited to brand strategy, brand positioning, brand standards, brand development, business modelling, construction of brand direct marketing and digital tools, collaborative management of offline transaction and e-commerce, brand marketing, brand distribution channels and service supervision, membership loyalty program, daily operation support to local business units, brand standards compliance, hotel liability insurance and risk management, hotel investment and financing, brand acquisition, acquisition of construction in process, asset securitization, data compliance, privacy, intellectual property, dispute resolution, etc. With outstanding service performance and exploration of frontier legal issues related to hospitality, culture and tourism industry, AnJie has won recognition and praise from well-known enterprises at home and abroad. 

Our Expertise
  • Brand Business Modelling: including but not limited to the structuring and implementation of various business models such as management, management minus, franchise plus, franchise, joint venture, leased operation, key money, performance guarantee, Strata Title, branded residence & apartments, short-term lease, shared accommodation etc.
  • Brand Marketing and Commercial Support: including but not limited to brand direct marketing channels and digital tools, social media marketing and performance management, collaborative management of offline transactions and e-commerce, brand marketing, brand distribution channels, membership loyalty program, membership program marketing, etc. 
  • Daily operation support to business entities: brand standards compliance, customer service, anti-fraud, anti-commercial bribery, etc.
  • Liability insurance and risk management.
  • Investment and financing: M&A transaction structuring such as brand acquisition, joint venture, acquisition of construction in process.
  • Asset Securitization of Hospitality, Culture & Tourism projects (CMBS, Quasi REITS);
  • Cyber Security, Data Compliance, Privacy related to Hospitality, Culture & Tourism;
  • Intellectual Property strategy management related to Hospitality, Culture & Tourism;
  • Labor and Social Welfare related to Hospitality, Culture & Tourism;
  • Dispute Resolution related to Hospitality, Culture & Tourism.
Representative Cases
  • Assisted Huazhu Group to setup business models of management, management minus, and franchise for a new brand, and drew up supporting contract templates.
  • Providing legal services on the negotiation of new deals signing and termination of hotel agreements between hotel owners and world’s leading hotel groups such as IHG, Accor, Hyatt, Langham, Banyan Tree, Dusit, etc.
  • Presided over the signing of various contracts such as management agreement, renewal and re-branding agreement, as well as franchising contracts, joint venture/ brand joint development agreements for more than 400 hotel projects in Greater China, and witnessed the birth and development of many well-known (internet celebrity/landmark) hotels at home and abroad.
  • Presided over the handling of dozens of typical risk management incidents in the hotel operation.
  • Presided over many M&A (hotels)projects in Greater China, the United States, Europe, Southeast Asia etc. representing enterprises at home and abroad.
  • Provided consultancy to many domestic and foreign enterprises (hotels groups) on cyber security, data compliance, privacy and so on.
  • Assisted in resolving many hotel agreement related disputes, including an extremely large one with RMB150 million claim raised by the owner.  
  • Assisted in handling a $4.5 million arbitration award enforcement case ensuing from one hotel management agreement until the Supreme Court’s retrial.

Recommended Lawyers
Beijing Office

19/F, Tower D1, Liangmaqiao Diplomatic Office Building, No. 19 Dongfangdonglu, Chaoyang District, Beijing 100600

Tel:+86 10 8567 5988

Fax:+86 10 8567 5999

Shanghai Office

28/F, K.Wah Center,
No. 1010 Huaihai Road (M), Shanghai 200031

 

Tel:+86 21 2422 4888

Fax:+86 21 2422 4800

Shenzhen Office

38/F, Tower 3, Kerry Plaza,
No. 1-1 Zhongxinsi Road, Futian District, Shenzhen 518041

Tel:+86 755 8285 0609

Fax:+86 755 8285 0605

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